Publication plan

Publication plan

Title: Legend
Positioning statement: Your timeless rock guide
Frequency of publication: Monthly
Price: £3.95
Distribution: Newsagents, music stores, supermarkets
Rationale: The magazine is adapted to combine both iconic and new rock music in order to appeal to the whole demographic of the rock genre. However, due to my research the front cover will be to attract the younger audiences therefore include an up and coming band. Then the feature articles or regulars will include iconic stars of the rock genre. This way I appeal to all sections of the target audience.
Style: It is an informal approach to the rock and roll genre of magazine but the articles will be of a detailed and informative nature. There will be limited posters as they create an unsophisticated and childish feel and according to market research the public do not want posters. The tone of the articles will follow the informal pattern with use of slang words. Images will be of an interesting style and will be dominant in the articles and the content page as this follows the results of the market research.

Regular Content
Chart updates
Behind the scenes – from the best gig that month
News – National Rock affairs
The rise of British Rock – each week a different icon
Rock reference – artists and gigs coming up or already out.
Public review on an album
Reviews of the latest and best artists by an icon.
Correspondence – letters from the public.

Feature content
Rock – it’s got a whole new look and their breaking all the rules.
Meet the freshest faces of rock
The rise and fall of an icon
Up close and personal with “A Shot in the Dark”
Your Gig bible for 2010
Festival special – the best and worst moments in pictures
Rock Take over – This week Biffy Clyro exchange their guitars and drums for the rock magazine take over
Surviving the addiction of…Rock n‘Roll – Alice Cooper on his lifestyle of rock and roll.
Rocks greatest highlights – Kings of Leon talk about their favourite legends of Rock.
The lowdown – Keith Richards of the next best band/artist to be going places in rock.
Top 20 greatest guitarists…
Living and breathing rock and roll – article on the dedication of the stars to their music.
Where did it all go wrong? (article upon the legends of rock and roll that came to an early end)
Its all about the image (article on how the latest generations mimic the look/style of the icons and why it benefits them.
Children of the Rock n’ roll revolution

House style –
Coverlines: Lucida Bright 30pt
Headlines: Arno Pro Smbd Caption 130pt
Captions: Century Gothic 18pt
Stand first: Lucida Bright 24pt
(- By line included in the stand first but font size 18pt)
Features first paragraph: Drop capita Arno Pro Smbd Caption – 4 lines deep
News first paragraph: Bold
Body text – Arno Pro SmText 11pt
Colour scheme: Red, white and black