Due to theses results I will include the favourites but also take into account that the gender and age group are biased.
It became apparent throughout my research that the majority of people favoured the use of iconic rock stars in a magazine but also ranking as high was the combination of both new and iconic rock artists. This is important as it highlights a gap in the market that in terms of the rock genre music magazines fail to adapt finds the balance between new and iconic bands. Moreover, an example of this is through ‘Classic Rock’ which features predominantly iconic but as the title suggests it is its aim hence its target audience being to some extent the older generations. Then on the other hand there are magazines such as ‘Rolling Stones’ which combines modern artists such as Paramore and Shakira with the likes of Merle Haggard. As this is American is shows this is lacked in the British magazine industry. Therefore, I am to appeal to this gap in the market by combining iconic and new but unlike ‘Rolling Stone’ simply for the music industry rather than including a movie section. However, due to the biased age range in favour of 18-25 year olds I have to take into account the older generations appeal in that the magazine cannot be dominated by modern artists. But I believe to appeal to the mass majority of my target audience my front cover will be of a young band and then contain articles/tour dates/gigs of more iconic artists for the older generations.
This was an important question in that it allowed me to establish what would attract an audience by defining the genre by colours hence attracting those who enjoy rock. I did not give options as I wanted to see the audience initial feel for the genre. As hoped I gathered a district range of colours thus allowing me to see the popular colours associated with rock. It appears that the colours that appeal mostly to the target audience of the rock genre are as followed; black, red and white. This is why I will encouporate the latter colours on my front cover and coherently throughout my design layout. Even though the age range biased towards 18-25 years old is vital to remember, perhaps in this section it is not as such. This is due to the fact the predominate colours associated with rock have been influenced by magazines such as ‘Classic Rock’ and ‘Uncut’ who appeal to all age ranges and include the colours that have appeared most commonly in questionnaire.
This was a controversial question to ask in that it was expected that the main dislike the audience find with magazines is that they contain adverts but as theses are vital to the funding of a magazines. The predominate criticisms that was felt with magazines was not enough images and the pointless filler of posters. Therefore I will adapt this to my magazine by limiting the amount of writing or so that it looks more appealing to read. In context to the double page spread I will break down the writing with quotes and columns so it looks more appealing and easy to read. Also I will include a large image on my double page spread and in my contents I will have a main image alongside smaller images to satisfy the need for pictures. To address the other issues such as too masculine, again referring back to the gender biased of the audience I asked its it important I take into account that this is due to the majority of females answering the questions. Therefore I will address these issues by taking in to account female influence by using both men and women balanced throughout my magazine. Other factors such as colours are not applicable as the chosen colours are unisex stereotypically.
The vast majority of the people I asked wanted a monthly magazine in compared a weekly of biweekly. This follows the likes of ‘Classic Rock’ and ‘Uncut’ hence allowing us to know that we are following the correct conventions of a rock genre. Moreover, it shows that the audience wishes to have a magazine with more in as weekly magazines lack detail and content due the frequency of publication.
Due to the results in my questionnaire the most poplar price to market my magazine was at £3.50. However, monthly magazines vary in price in comparison to weekly/biweekly magazines; this may have to be taken into account. As the likes of ‘Classic Rock’ and ‘Uncut’ are marketed at £4.50 and £4.99 (both monthly) and due to the results of the frequency of publication in my questionnaire asking for monthly I am going to market my magazine at £3.95.
Due to the fact that I have asked mainly women during my survey I have to take into account the biased opinions that may be seen through the rest of results.
Again I have to take into account that my results will lean towards the needs of the 16-18 year olds. Therefore, I need to balance the opinions that were expressed through the questionnaires.
Question 1
Question 3
Question 5
Question 7
